Information Industry Firm Selects 30 Companies to Watch in 2010
BURLINGAME, Calif. & LONDON -- Success for information and publishing companies no longer hinges on just content or technology. The ability to provide unique and exceptional experiences will drive success and growth in the decade ahead, according to Outsell, Inc.鈥檚 new report: 鈥淚nformation Industry Outlook 2010: A New Dawn, New Day, New Decade.鈥?The report offers Outsell鈥檚 top 10 predictions along with key themes and recommended actions for publishers.
Experiencing information can be manifested many ways, from a portable, interactive magazine to Google鈥檚 new street view to wearable computers in the workplace. In the new report, Outsell cites three key factors driving the need to create incredible experiences, which in turn will drive industry growth: tight budgets; unique, new technologies; and the information consumer鈥檚 own selectivity, as driven by her available time and attention.
鈥淚t鈥檚 a new day, a new dawn and a new decade. We鈥檙e entering the age of experience and the world belongs to those who create a great one,鈥?said LED Flexible Strip Ribbon Series Ribbon 5050 Anthea Stratigos, Co-Founder and CEO, Outsell.
In Outlook 2010, Outsell names its 鈥?0 to Watch鈥?鈥?companies that are innovative, disrupt the status quo, or are creating unique experiences. They include Apple, Blackboard, Bloomberg, E Ink, Giunti Labs, Kaplan, National Public Radio and TechCrunch.
Outsell also offers ten trends and predictions it believes will drive the upcoming age of experience: advertising will continue its structural decline; location based services will pick up steam; paid content will be challenged; M&A activity will accelerate and six others.
鈥?010 will not be anything like the unprecedented melt-down of 2009 but it won鈥檛 be a picnic either. Rather, the information industry will bump along as it deals with the structural changes accelerated by the economic melt-down,鈥?Ms. Stratigos added.
To obtain Outlook 2010:
ABOUT OUTSELL, INC.:
Outsell is the only聽research and advisory firm focused on advancing the聽publishing and information industries.聽Our聽international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive聽and grow in聽today's fast-changing digital and global environment. Outsell鈥檚 headquarters are in Burlingame, CA, US and London, UK. Visit us
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